Genisha Metcalf is the Partnerships Lead for the NBA Foundation. In her role, she leads philanthropic partnership strategy to support the NBA Foundation’s goal of investing $300M in furthering economic opportunity for Black communities. Genisha specializes in corporate social responsibility and designing equity programs. She leverages her cross-sector experience in tech, nonprofit leadership, and higher education to develop philanthropic initiatives to support marginalized communities. Genisha has raised $10M in funding to launch workforce development, digital inclusion, restorative justice, and mental health initiatives. She has trained hundreds of corporate, nonprofit and community leaders in fundraising strategies, community engagement and culturally responsive practices. Most recently, she created equitable access to digital capacity building tools for 260+ Black-led nonprofits as the Program Manager for Meta’s $32M Black Community Nonprofit Fund.
Genisha has held several nonprofit leadership roles throughout her 15 years in social impact. As the Head of Campaigns for DoSomething.org, she led programmatic strategy for the largest tech company exclusively for young people and social change, with a membership of 5M young people in 131 countries. During her tenure, DoSomething distributed $100,000 in scholarship funding, registered 250,000 voters, and launched the Disrupt Racism campaign. As Corporate Partnerships Manager for City Year New York, she generated $1.5M in corporate sponsorship revenue and led volunteer service days for 4,000 volunteers. Genisha began her career in social work supporting youth aging out of the foster care system. Genisha takes pride in bringing a human rights and social justice perspective to corporate social responsibility.
Genisha received her B.A. in Psychology from Temple University and her Master of Social Work degree from Fordham University.
Genisha is a member of Delta Sigma Theta Sorority, Inc., and an active member of the East Kings County Alumnae Chapter.