Kay M. Madati

Chief Commercial Officer
FIFA

Accomplished, transformational, impact-driven, new and traditional, media, sports & marketing executive. C-suite leader with global management and business-transformation experience in establishing and scaling businesses, while leading revenue growth.

A thought-leader at the intersection of ground-breaking consumer experiences, coupled with creativity in marketing, content, media, and entertainment — all built upon a foundation of innovation with tech + digital platforms and products.

Demonstrated success in growing media and digital product-led businesses. Expert in building brand awareness via innovative powerful content-led, consumer-focused, media & marketing experiences that resonate with audiences in the evolving content, media, and marketing economy.

Has had the privilege of establishing, leading, and scaling media, marketing, and content businesses at Linkedin, Twitter, BET/Viacom, Facebook, CNN, and others – showcasing an ability to develop cutting-edge strategies and partnerships that not only surprise and delight consumers, but also gain competitive product advantages, win major market share, and support aggressive business & revenue-growth targets.