Co-Founder & CEONew Majority Ready LLC
Jacqueline Hernández is a business leader, brand builder and multicultural expert. She was named among FORTUNE’s Most Powerful Latinas, The Hollywood Reporter’s Power 100 Women in Entertainment, and Advertising Age’s 100 Most Influential Women in Advertising. Ms. Hernández is Chief Executive Officer & Co-Founder of New Majority Ready LLC. She previously served as Chief Operating Officer of Telemundo; Chief Marketing Officer, Hispanic Enterprises & Content at NBCUniversal; Publisher, Head of Business Operations, P&L and Revenue at People en Español; and various leadership roles at TIME, CNN and Turner; and she currently serves on both public and private companies Board of Directors.
As CMO, NBCUniversal Hispanic Enterprises & reporting to the Chairman, Jackie’s multi-platform brand building/business acumen profitably engaged a new generation of consumers, growing US Hispanic audiences for all NBCU business units, exceeding targets for consumer acquisition/revenue growth, & securing double-digit increases with multicultural audiences.
Earlier, as COO, NBCUniversal Telemundo Enterprises, Jackie drove explosive growth for a global multi-platform business, achieving double digit YOY growth in broadcast, cable/digital advertising sales; quadrupling operating cash flow and P&L for cable channel & driving audience growth across all platforms.
Before, as Publisher, People en Español at Time, Inc., Jackie brought the publication to profitability/operational excellence, growing revenue by double digits. Serving for 1 year as Teen People’s Publisher, she turned around a struggling business into a stable advertising model.
She has an MBA from Baruch College, NY, an MA & BA from Tufts University, and earned a Kellogg Executive Education Corporate Governance in the Boardroom certificate.