Tatiana Holifield-Arthur

With over 15 years of marketing experience within the media & entertainment, sports, and technology industries, Tatiana Holifield-Arthur helped the world’s most influential brands thrive in an evolving economy through digital disruption.

Throughout her career, Holifield has launched high profile campaigns, scaled global marketing divisions, drove performance of building new audiences, and generated billions of earned and owned revenues.  

Holifield currently serves as Vice President, Social Content & Growth Marketing for SiriusXM + Pandora, and is the Founder/Head of Future Proof Media, LLC.  At SiriusXM and Pandora, she is responsible for reshaping the future of audio by leading a large, high-performing team that drives middle funnel growth via content marketing and paid media.

Prior to her current endeavors, Holifield was Head of Brand Social for Hulu/Disney Streaming where she led the streaming giant’s social media accounts to drive earned media and brand awareness.  She also served as Vice President/Head of Digital Strategy for Pacers Sports & Entertainment where she was one of the Pacers’ highest-ranking women in leadership.  Holifield’s impressive career history also includes leading marketing teams for Viacom’s BET Networks, NBCUniversal Television & New Media Distribution, SportsNet New York, Gospel Music Channel, Disney Regional Entertainment’s ESPN Zone, Hampton Inn Hotel, Hard Rock Café and Taco Bell. 

Holifield was selected into NAMIC’s prestigious Executive Leadership Development at the University of Virginia Darden School of Business. She received her MBA from Metropolitan College of New York and undergraduate degree from Columbia College Chicago.

In her spare time, she enjoys travelling the world with her husband and fur-baby, Gizmo.